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The Audience : Marketing in the Age of Subscribers, Fans & Followers (ePub)

E-Book The Audience : Marketing in the Age of Subscribers, Fans & Followers by Jeffrey K. Rohrs is now ready.

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eBook Description

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive.They are where you find new customers and develop more profitable relationships.And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative.This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of build it and they will come are long gone.If you re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

eBook Info

Author
Title
FormateBook, (torrent)En
PublisherJohn Wiley & Sons Inc
File size4 Mb
ISBN978-1118732731
GanreLinguistics
Release date 11.11.2013
Pages count288
Book rating4.32 (67 votes)

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