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Marketing Concepts for Libraries and Information Services (ePub)

E-Book Marketing Concepts for Libraries and Information Services by Eileen Elliott De Saez is now ready.

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eBook Description

This fully-updated third edition of the best-selling textbook offers information professionals a comprehensive foundation and structure for effective strategic marketing and shows how they can use this to enable their library to grow, develop and find new perspectives.The books introduces practitioners to a wide range of marketing concepts and techniques suitable for library and information services and shows how it is essential for a library to be truly market oriented in order to ensure its survival and future prosperity. The third edition is fully updated to encompass recent developments including social media, marketing 3.0, interactive marketing, values-driven marketing marketing, holistic marketing annd video marketing. The book also includes two completely new chapters on marketing environments and marketing culture. The book offers references and lists of further reading to act as a useful source of further information.This will be essential reading for library managers and library and information professionals who want a comprehensive foundation and structure for effective strategic marketing and students of LIS.

eBook Info

Author
Title
FormateBook, (torrent)En
PublisherFacet Publishing
File size1.6 Mb
ISBN978-1856048705
GanreBusiness Ethics
Release date 01.01.2019
Pages count240
Book rating0.7 (0 votes)

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