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Marketing of Engineering Services (Engineering Management Series) (ePub)

E-Book Marketing of Engineering Services (Engineering Management Series) by Brian Scanlon is now ready.

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eBook Description

This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.

eBook Info

Author
Title
FormateBook, (torrent)En
PublisherICE Publishing
File size7.4 Mb
ISBN978-0727713483
GanreHistory Of Western Philosophy
Release date 07.02.1994
Pages count128
Book rating0.7 (0 votes)

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